EXHIBITION MARKETING
FULL yet SPECIAL 7P Marketing
Somewhere between mass (Above) and interactive (Below) communication, exhibition marketing is a special sector of promotion activities (Promotion), products and services (Product), configuration of pricing (Price) with the aim of developing networks and opening new markets (Place), in order to present their work samples – exhibits (Physical evidence) through processes and systems (Process) involving appropriate people and partners (People) EXPOSYSTEM is your partner offering integrated exhibition marketing services, at competitive prices all over the world with modern design, manufacturing and service lines, with experienced and highly-trained staff ready and able to take off your company’s promotion experiences, either for your products or services.
In particular, we guide the exhibitor at every stage of the exhibition participation. From the very beginning, marketing targeting, the inspiration of the “story” that will “travel” the exhibits and the selection of suitable exhibitions and suitable exhibition spaces within the framework of an annual exhibition planning, up to the design, proposals, production, transportation, implementation, operation, dismantling and the creative and interactive preservation in memory and in practice of an unforgettable exhibition experience. Beyond the exhibition marketing strategy our people plan with the exhibitor among others:
- booth space, location, functions and specifications
- history – topics – messages – information at the exhibition stand
- visual materials – printed, digital, multimedia – to disseminate the messages
- events, giveaways, competitions and other special events within the framework of the exhibition aiming at increasing visitation and efficiency
- promotion – advertisement of the exhibition presence in the media
- direct communication with the public – objectives, invitations, distributions
- drawing up a list of contacts and meetings
- training of executives in exhibition duties
EXHIBITION ARCHITECTURE
Every showroom, no matter how big or small, is a challenge for the designer and builder. The limitations of time, space and materials, through specialized design, become advantages that reveal dynamism and perspective. Τhe specific requirements of each industry become three-dimensional messages and the specific budgets, shape the value of exhibition communication at its highest levels, through deep knowledge and expertise in exhibition architecture. Highly skilled and experienced executives ask the right questions and listen to your needs and ideas. They propose the best, aesthetically advanced and architecturally inventive, functional solutions for the configuration of the exhibition stand, represent them in 3D drawings, analyze them in technical detail description and pricing. After the customer’s approval, the construction design is following. The design details will assure the reliable implementation of the plans in the construction.
EXPOSYSTEM has been practicing this top art for four decades and knows how to optimally balance the aesthetics, functionality and budget of each project. The Design Departments in Athens and Thessaloniki work closely with the Sales Department, the Production and Implementation Departments to achieve a result with a strong ‘personality’, distinguished aesthetics, commercial functionality and flawless application. This is how EXPOSYSTEM perceives and attributes the creativity of exhibition projects through the value of the experience of visiting them.
EΧΗΙΒΙΤΙΟΝ STAND CONSTRUCTION
After setting the targets for exhibition marketing and designing the exhibition stand, the production phase begins. An integrated process of organizing materials, equipment, resources, means, procedures, aims to complete a project that exceeds expectations and goals through its thoroughness and finishings, but above all, through its time, cost and quality consistency, with respect for the environment (ISO 14000).
As far as the exhibition space, communication needs, and construction costs are concerned, EXPOSYSTEM analyses the design and functional requirements and proceeds with construction solutions aimed at optimal visibility. Supplementary services such as the possibility of transportation and storage are additional benefits that maximize the value of exhibition marketing. At EXPOSYSTEM, we leverage our creative experience to make your vision come true!
ΕΧΗΙΒΙΤORS & ORGANISERS SERVICES
EXPOSYSTEM is the largest, most specialized and most experienced partner for any exhibition or conference/event organizer in Greece. It is a model company of integrated exhibition systems, collaborating exclusively with the three largest exhibition centers in Greece. EXPOSYSTEM also has the ability to serve organizers and exhibitors all over the world with exhibition structures, equipment and services. The multi-year collaborations with the largest exhibition and conference organizations, conference organisers and congress centers are a highlight for the premium and practical solutions that EXPOSYSTEM provides to exhibitors and organizers. For the transportation of exhibition constructions and equipment in Greece and abroad, the company owns and leases trucks.
Housecontractor at the three largest exhibition centers in Greece
EVENT SUPPORT SERVICES
With our long experience in the field of exhibitions, with top know-how in special exhibition constructions and, above all, with an orientation to excel and fully support its clients by providing high quality services and equipment, EXPOSYSTEM is active in the field of conferences and events of all scales, whether for large conferences with thousands delegates and special requirements for constructions and structures, such as, audio-visual equipment, lighting, branding, coverage and communication, or for scientific and educational meetings, or for celebrations and multi-events, both indoor and outdoor. Every event is a challenging project for EXPOSYSTEM and its network of specialised partners, from initial photorealistic design to perfect execution and performance in a minimum of time!
FURNITURE & EQUIPMENT RENTAL
EXPOSYSTEM equips the stands with a wide variety of private owned modern exhibition equipment and furniture that is constantly enriched and renewed, while the implementation and integration of modern technologies in exhibitions and lighting enhances the operating and visiting experience from a small exhibition space to a large-scale exhibition of global scope.
GRAPHIC DESIGN & PRINTINGS
Every part of the booth can accommodate logos, messages, and design ideas with digital printing on various materials such as stickers, transparencies, rigid panels, floors, carpets and illuminated signs. The wide variety of implementations offer smart solutions for impressive display and the effective dissemination of messages and creations.
AUDIOVISUAL
The successful integration of the exhibition stands with audio and video technology is the secret of success but also a great challenge in the design and implementation of exhibition projects. The audiovisual promotion effectively integrates the exhibition experience. EXPOSYSTEM with its partners offer the state-of-the-art technology bringing exhibition promotion to the next level.
